Brief
I was responsible for designing an immersive, scalable workshop experience that blends creativity, foresight, and strategic design. The challenge was to create:
1. A framework that moves people from current reality → expanded imagination → actionable concepts
2. Visual tools (frontier cards, role cards, prompts, worlds, constraints, etc.) that would trigger high-quality ideas
3. A format that feels experiential, not corporate – yet still delivers business-ready outcomes
4. A system the studio could run repeatedly across clients with minimal prep
5. A process that positions the design team as consultative, strategic partners rather than only execution partners
Outcome:
The result was the Imagination Economy Workshop—a structured, gamified foresight experience that uses storytelling, visual thinking, and AI-assisted tools to help cross-functional teams envision future products, services, and customer experiences. It elevated the design studio’s perceived value, created stronger client engagement, and opened new opportunities in strategic design and future thinking.
Conceptualisation
Finalised style
